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amazon vendor central vs seller central |
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IdeaBright Infotech

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seamlessly integrated with Amazon vendor central

Grow your business with Amazon

join Amazon vendor central

When you register as Amazon Vendor Central, Amazon becomes a full-time distributor of your products. We buy and store the inventory, and take care of everything from shipping and pricing to customer service and returns.

How to Join

Vendor Central An invitation from Amazon is required to join Vendor Central. If your company already has a Vendor Central account, you can contact an account administrator within your company and request an invitation. The email invitation will provide instructions on how you can join the account.

Expanded Advertising

Amazon Marketing Services (AMS) gives brands a powerful tool with multiple options for getting their products in front of shoppers. AMS allows vendors to drive demand with keyword-targeted ad campaigns designed to increase traffic to Amazon product pages. While both sellers and vendors have access to AMS, Vendor Central users have more robust options when it comes to running AMS ad campaigns.

A+ Content Marketing Tools

create enhanced content via Amazon A+ Detail Pages. You also have the ability to participate in promotional programs such as Subscribe & Save (Amazon’s subscription service) and Amazon Vine, in which your product is sent to top reviewers before it ever hits the shelves. Consumers value what other consumers have to say far more than they do advertisements, so can translate into a sales boost.

Consumer Confidence

Having your products sold as a first-party seller through Vendor Central means that, as far as shoppers are concerned, your product is being “sold by Amazon.” That seal of approval can provide a boost in consumer confidence that you don’t have as a third-party merchant.

Simplified Business Model

The process of “doing business” with Amazon is simpler through Vendor Central than through Seller Central. As a vendor your primary focus is filling purchase orders, billing, and avoiding charge backs. As a seller, especially utilizing FBA, you will be responsible for sales reconciliation, lost inventory, and taxation liabilities.

Logistical Requirements

Amazon has very specific and rigid guidelines for filling their purchase orders. Vendors that struggle with maintaining stock and/or quickly fulfilling orders open themselves up to significant charge backs.

Amazon Seller Central Pros

Seller Central provides you with significant amounts of consumer data at no charge. As a seller you have access to Amazon customer data that can be used for a multiple of purposes. While it is strictly prohibited to remarket to Amazon’s customers, that data can be used to better understand who is buying which products and where.
Amazon Vendor Central services
As the seller, you have the ability to control retail pricing so you are able to maintain established retail pricing for other channel partners. Also you are able to automatically match your competitors pricing to stay competitive.
Messaging Control